Use AUT articlelinker to find fulltext articles available through the library.

Sales & Retailing

Top resources for sales & retailing

Business Source Complete
Our primary database for finding peer reviewed journal articles, company and industry reports and more. Covering all business disciplines.

Over 15,000 articles, case studies and research papers drawn from international sources covering all areas of marketing communications. Access adspend statistics, demographic & economic data and global industry news.

Nielsen Market Information Digest
Market analysis of over 300 grocery categories. The most recent information sourced from ACNielsen MID SCANTRACK for the 52 weeks to mid-June.

Find historical statistics and forecasts, analysis of consumers' lifestyles, brand and company information, plus full-text market analysis.

Marketline Advantage
Information about 30,000 companies, 110 countries, 3,000 industries and 145 categories of products. Company profiles of the top 1000 companies. Industry profiles include ‘5-forces’. Country profiles use the PESTLE framework.


Sushila Parmanandam

Email: sushila.parmanandam@aut.ac.nz
Phone: 09 9219999 ext.8510

Liaison librarian for Accounting, Economics, Finance and Marketing & Advertising.